Consumer Intelligence Platform
Real Insights.
Real Consent.
Market research, panels, ad-tech — all three are hitting their limits. humique is the first consumer intelligence platform built on deep, explicitly shared profiles: continuously updated, from real people, with full context. No tracking, no inference, no models guessing who someone is.
Unique Differentiator
Behavioral Divergence
What people say about themselves — and what their behavior actually shows. The gap between the two is measurable — and that is precisely where the most valuable insights emerge.
Audience: Lifestyle & Health
Healthy diet
Fast food multiple times/week
Exercise regularly
Real-time Purchase Intent
Intent Signals
No cookie. No ad click. A concrete purchase interest — from a genuine, personal research session — with full profile context.
User query in Companion
"Which Mediterranean cruises are worth it for next summer?"
Automatically enriched profile context
Interactive Focus Group
Audience Sounding Board
Ask your audience a question — before you make a decision. No recruiting, no moderator, no study preparation. Distinct subgroups respond with real profile context — including Behavioral Divergence.
3 clusters · 94% of your audience
Data Packages
Each user decides per package, per channel, and per company — granular and revocable at any time.
Interests & Preferences
Sports, hobbies, travel destinations, culinary preferences — with strength indicator and trend direction.
Demographics
Age group, region, and language — in general categories, never as direct identifiers.
Brand Affinity
Brands & products: known, used, preferred — with strength indicator and first contact point.
Behavioral Patterns
Daily routines, habits, and regularities — morning exercise, shopping behavior, weekend patterns.
Health & Fitness
Biometric data from wearables like Whoop or Apple Watch — with a dedicated consent step.
Values & Beliefs
Sustainability, privacy, ethical positions — only with explicit, separate consent.
Social Graph
Anonymised relationship context (partnership, children, household) — highest sensitivity, explicit consent.
Five tiers. No trust required before you know it fits.
Getting started is free and instantly accessible — with real data from the live system.
Discover
Instantly accessible, free. Real data from the live system — aggregated and anonymised.
- How many humique users know or use your brand
- Community overview: top interests, age distribution, regions
- Industry-specific sample personas immediately show what your audience will look like
- No credit card required
Understand
All seven data packages aggregated. Automatically detected correlations. Comparison with the platform average.
- What users say — and how they actually behave (Behavioral Divergence)
- Connections between data packages that no single tool detects
- Contextualise your audience within the platform
Reach
Define your own target audiences. Users actively decide whether to release their data to you.
- Audience builder: custom filters across interests, values, and behavior
- Users receive a transparent release request with compensation details
- Access only to profiles with active, individual consent
Engage
Direct communication with unlocked profiles. Personalised offers inside the app.
- Offers and promotions delivered directly in the humique app
- Content tailored to the individual user profile
- Structured feedback from user reactions
Optimize
Long-term trend data. Data-driven forecasting models. Insights for product development and strategic planning.
- Which interests and values in your audience are rising or falling
- Forecasts based on historical patterns in your community
- Cross-domain connections for deeper product decisions
Not a one-off project
Traditional market research studies deliver a snapshot — one-time, with weeks of preparation, with no way to track changes over time.
humique delivers continuous insights: updated daily, with trend histories and real-time signals — no study lead time, no snapshot.
Users earn revenue
The majority of revenue flows directly to the users who have released their data — weighted by the depth and sensitivity of the profile.
This creates an incentive for high-quality, complete profiles — and is the foundation of trust between users and the platform.
Data Protection
GDPR as a Design Principle
100% EU infrastructure
All data processing takes place in the EU. No AWS, no Azure, no GCP — no service subject to the US CLOUD Act.
Granular consent system
Users decide per data package, per use channel, and per company. Every revocation takes effect immediately.
Complete consent documentation
Every data release and every revocation is immutably logged — transparent for users and audit-ready for companies.
No individual re-identification
Companies never see names, email addresses, or direct identifiers. Aggregated data is only released once a minimum group size is reached.
Market Comparison
| GfK / Kantar | Online Panel | Ad-Tech | humique | |
|---|---|---|---|---|
| Data Source | Panels, screening | Surveys | Tracking, inference | Explicit user input |
| Frequency | Quarterly | On-demand | Real-time | Continuous streaming |
| Cross-Domain | one profile, all domains | |||
| Behavioral Divergence | self-image vs. observed behavior | |||
| User Consent | Panel basis | Panel basis | Cookie banner | Individual opt-in per package & channel |
| User Compensation | Token amount | Small fee | None | Direct monetary participation |
Start for free. No risk.
Tier 1 (Discover) is instantly accessible with no credit card. See real aggregated data from the live system — before making any purchase decision.